General Points of Banner Advertising

Banner advertising is one of the oldest forms of Internet advertising. The advantages of this method of advertising for the site were most evident in the early era of Internet advertising. The first banner ad campaigns were quite primitive – simple manual exchange of non-standardized advertising images with links between webmasters.

After some time, there have formed standard sizes for banners:

468 x 60 – big stretch, it is one of the oldest and most popular types of banners. These banners are supported by all banner exchange networks. The largest and most visible type of banner, allowing not only to attract attention and interest to the user, but also to convey sufficient information about the advertised site.

100 x 100 – “square banner.” Became popular as an option for placing a banner in the website navigation bars, but eventually got the status of the standard. Not supported by all banner exchange networks, but is quite popular with manual banner exchange.

88 x 31 – “button” – this banner exchange is very limited in supported exchange networks, particularly by large, but has become almost standard “de facto” in the exchange of banners and links.

120 x 60 – “small banner” – not available to all banner exchange networks, but they are quite common in the direct sale of advertising space on websites.

234 x 60 – “half a large stretching.” Situation is similar to the banner 120 by 60.

“The eye” is the banner of arbitrary shape with navigation elements.

These standards remain relevant today. With this standardization occurred the opportunity to build the most effective banner exchange network. Banner exchange networks have emerged as a logical consequence of the desire to simplify the webmaster banner exchange to “cross” advertise their resources. As a result, there has been created several mechanisms for the exchange standard of banners, acting on a “show other people’s banners on your site and we will show on your other sites.” Thus the profit banner networks formed and are composed of a certain percentage of impressions (usually from 10 to 30), which are allocated to the impressions of commercial (paid) banners, raised a banner network.

The first banner ads did not have any opportunities to target – show “all and for all.” However, in view of the unemployment market efficiency such advertising was high enough. The main indicator of the effectiveness of banner – CTR (ratio of impressions to clicks the user) was from 2 to 10 or even more percent. For comparison – in the current banner networks is considered a good indicator of CTR at 1 percent. Naturally, together with the growth of the market changed and banner ads, adapting to the requirements of advertising specialists. Today’s networks have extensive opportunities to target, often narrow specialization, as well as highly customizable displays. There is an opportunity to choose not only the desired theme sites, where you would like to see your banner, but their geography, display time, the type of operating system user, etc. All this has allowed banner networks to remain competitive enough.

Nevertheless, many experts prefer to manually ad paid banner placement on the resources that are considered promising in terms of getting targeted traffic. This method has both advantages and disadvantages. The main advantage – theoretically much greater efficiency than in the case of banner exchange networks and there is no need to allocate site locations

If in the case of banner exchange costs are practically zero (excluding the cost of manufacture of the banner) in the case of purchase displays in the network are measured in units of dollars per 1,000 impressions, in case of direct purchase banner space for the costs can be ten times more and not be measured in clicks or shows, and in time intervals. For example, $ 30 per day or $ 200 a month. However it is possible to return the money at the apparent failure of the campaign is not possible.

On the other hand, manual tracking and placement of banners can provide a higher CTR, but some sites allow and pay “per click”, whereby you only pay for visitors. You can call this method of advertising the most effective of all methods of banner advertising. True, it requires an order of magnitude larger budget than the use of banner exchange networks and redemption shows through them.

What would change in your business if you could be coached and mentored by the “Million Dollar” earners of the online marketing industry all in one place?

Posted in Uncategorized | Tagged , | Comments Off

Build Up Your Self Confidence by Using Simple Fashion & Beauty Tips

You are feeling good about yourself and you want to show the world that you have something to offer. You feel that way inside but you look says something totally different. How to get the outside to match how you feel on the inside? Well you have got to ‘Dress for Success’.

But how do you accomplish this? Number one you have got the dress the part and by dressing for the part I mean that you have got to dress for the job, career, or business that you want, not for the one that you currently have. Example if you wanted to be a successful Hair Stylish, you have got to look like you have your hair in order. Would want to go to a Hair Stylist whose hair was always a mess? I don’t think so. This analogy could be used in just about every profession.

Now this does not mean that you have got to go out and spend an exceptional amount of money to get a whole new look. This new look can be accomplished by adding a few pieces of accessories to your existing wardrobe.

Some of the simple tips that I find useful are:

1) Add a piece of jewelry to an outfit. It can be a nice bracelet, a simple necklace, a pair of earrings or even a nice watch. Don’t over do it with the jewelry. Just add something simple to your already existing outfit.

2) Dress up a pair of jeans. I know we dress up for work five days a week and we want a day where we can just tone things down and relax. Dressing up a pair of jeans can be as simple as changing from an old t-shirt to a nicer shirt or maybe a blouse. You can even add a simple jacket depending on the outing.

3) Update you current handbag. By adding a simple handbag you can create a totally different style in the way that an outfit looks and the way that you feel. Handbags are an accessory to any outfit and you should think of it as such.

4) Incorporate some simple beauty tips such as drinking plenty of water. Water promotes rejuvenation of the skin to gives the skin a natural healthy glow.

5) Take some time out for yourself. Every one needs time to unwind and relax. In a previous article that I wrote “Finding Time to Pamper Yourself,” I outlined some tips to follow to assist in taking and making the time for yourself.

Remember that the key to looking and feeling your best is to take care of yourself. If you inc

Posted in Uncategorized | Tagged , | Comments Off

Timeless and Fashionable Beauty Trends for the New Year

It’s official, glam is global. We’ve uncovered some timeless classics and the hottest trends, with influences that span the world. Pack your shopping bags this winter and beat the crowd to next year’s hottest items.

Eastern European Flash – Do as the Russians do and show off a little. It’s time to feel rich and beautiful. High heels, long hair and unapologetic brand loyalty are all you see on the Moscow streets. Think Italy in the 1980′s, and add a little more fur. Gold, silver, leather and satin – this is no time to be shy. Pull out that designer bag you’ve been hiding and pair it with your very best cocktail dress and all the gold you can find.

English Floral – Pin it up and press your seams, English florals are back with a pretty, precise vengeance. Think of a garden party, with white gloves, pearls and windblown curls. The modern, conservative summer look has swept through the fashion industry with sweet florals gracing the runways of several top designers. Those girlish summer dresses are back in fashion, along with your twinset, grandma’s vintage jewelry, cardigans and crocheted scarves.

Indian Slippers – Timeless, inexpensive and chic, you can wear a pair of Indian slippers with nearly anything – your jeans, your weekday suit or your sleek Sunday dress. Heeled or flat, in a rainbow of colors you are sure to find a pair that suits your mood. This princess-perfect look has been happening for thousands of years, and it shows no signs of stopping. Pretty is pretty, no matter what century this is.

Chinese Silk – Robes, dresses, blouses or shoes, Chinese silk is a masterful, rich statement that evolves and tantalizes year to year. There is more to Chinese silk than mandarin collars and peacock prints – think about luscious, rich silk trousers and skirts with a luster and quality that can rival any couture house in the world.

Canadian Winter Wear – Easily the coziest country to imitate. Throw on your flannel shirt, grab a pair of woolly socks and jump under that fleece blanket. Lumberjack plaids and heavy knit sweaters are the mainstay of winter-wise Canadians and should be added to any chic-seekers list for winter. North Dakota is part of Canada right?

Read Bella Mia’s beauty tips [http://bellaforbeauty.com/category/beauty

Posted in Uncategorized | Tagged , | Comments Off

Fashion, Beauty Academy In New Jersey

New Jersey – The beacon for fashion and beauty studies:-

New Jersey is a great place for fashion, beautician and cosmetology education. The State has one of the best public education systems in the United States. About fifty-four percent of high school graduates take up higher education and career-oriented courses in New Jersey. Many of New Jersey’s colleges and universities offer beautician / cosmetology degrees. In addition to the two famous universities Rutgers & Princeton, there are 19 county colleges in New Jersey, and a number of beautician / cosmetology technical schools. In particular, Fashion Beauty Academies impart a perfect combination of creativity in fashion technology, state-of-the art technical know-how and above all skills to handle people.

Course Curriculum

Courses include Hair Care Techniques, Aesthetics, Chemistry, Bacteriology, Color theory, Nail Care and Skin Care. Few Beauty Academies, with a step ahead to make their students a successful person to operate independent business include professional management requisites like bookkeeping, marketing, and other aspects of business training in their curriculum

A study in a beauty School may be widely classified into three branches:-

• Cosmetology & Hair Styling Course
• Aesthetics Course &
• Student Teaching Course

Cosmetology & Hair Styling Course:-

To appear before the New Jersey State Board of Cosmetology & Hairstyling for a license to practice in this field, the candidate should have taken up 1200 clock hours of theory and practical training in all phases of Cosmetology. Reputed Cosmetic Schools impart the necessary theory and practical exposure for the candidate to start practicing on receipt of the license in an entry level in all phases of Cosmetology

Aesthetics Course:-

Artistic Beauty Schools give equal importance to this branch which includes facials, body procedures and make-up artistry. The New Jersey State Board of Cosmetology & Hairstyling prescribes 600 clock hours of learning to make the candidate eligible for taking up the licensing examination

Student Teaching Course:-

An NJ State Cosmetology License holder with a High School Diploma or GED and a minimum of 6 months salon experience, shall take up the Student teaching Course with 500 clock hours of training and 30 clock hours exclusively in Methods of Teaching.

The professional approach to the subject, practical exposure to teaching, lesson planning and methodology are the quintessential requirement for this career.

Career opportunities

A trained cosmetologist applies the present trend in beauty technology in a creative and imaginative fashion to satisfy the needs of a discerning clientele. Few of the career opportunities available for a graduate from a cosmetology academy include

• Entrepreneur by becoming a Salon Owner
• Specialist in Facial Skin Care/Spa/Salon Management/Body Treatment
• Manicurist
• Pedicurist
• Nail Artist
• Make up Consultant
• Freelance Artist
• Representative of the Manufacturer/ Marketing Manager of the Salon
• Marketing Manager of a Salon
• Therapist
• Aesthetician in Dermatologist/cosmetic Surgeon

Conclusion:-
An artistic beauty school by its curriculum does not only educate students with the state-of-the-art technologies available in the field but also gives hands-on experience with clientele and takes them a mile ahead in the competitive market. New Jersey houses many such cosmetology schools and academies which train candidates and prepare them to become knowledgeable, respectful, accountable and professional…

The increased aesthetic awareness across the globe, the available expertise in the field and the perennial demand in the market has made this Cosmetology a commercially viable product. The commercial viability of this fi

Posted in Uncategorized | Tagged , | Comments Off